Featuring visual identity, strategy, art direction, copywriting, billboard designs, animation, website, stickers, flags. The campaign centred around a series of controversial statements, countered by the truth. A play on the identity of the England flag with influence from the design of EDL flags, designed to reach the far-right voter.
The campaign targets areas with a high percentage of the population voting for reform (eg. Sunderland and Blackpool) and also areas which hold a Reform seat in parliament (eg. Clacton and Boston & Skegness). This is a targeted campaign, slowly building to a national roll-out to align with the next national vote.
- Ben Lambert
- Kitty Drakeford
- Polly Byatt
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