All England Are We

The collaborative project “All England Are We” is a proposal for a strategic campaign aimed to combat the rise of right wing ideologies within the UK. With a scarily quick influx of people looking to Reform for an answer to the UK’s political problems, our idea was to highlight the truth behind these far right ideologies.

Featuring visual identity, strategy, art direction, copywriting, billboard designs, animation, website, stickers, flags. The campaign centred around a series of controversial statements, countered by the truth. A play on the identity of the England flag with influence from the design of EDL flags, designed to reach the far-right voter.

The campaign targets areas with a high percentage of the population voting for reform (eg. Sunderland and Blackpool) and also areas which hold a Reform seat in parliament (eg. Clacton and Boston & Skegness). This is a targeted campaign, slowly building to a national roll-out to align with the next national vote.
Collaborative Group Project with fellow graphic designers:
- Ben Lambert
- Kitty Drakeford
- Polly Byatt

https://xd.adobe.com/view/7aa4a761-795b-422d-b334-8c91ea85f54a-2ff7/?fullscreen

                                                                                                                                                                                                     
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